Proposta de Rebrand
Proposta de rebrand para a força policial Portuguesa, vulgarmente conhecida como GNR.
Esta proposta representa, essencialmente, aquela que seria uma identidade visual mais actual, jovem e moderna, por forma a esvanecer uma imagem militarizada desde sempre promovida.
Para a concepção da proposta foram consideradas duas fortes cores: uma mais jovem e irreverente e outra mais robusta e vinculativa. Assim, foi igualmente desenvolvido um símbolo que identificasse claramente a entidade e promovesse uma imagem mais jovem, dinâmica e social a esta força policial.
Rebrand proposal for the Portuguese police force, commonly known as GNR.
This proposal represents, essentially, what would be a more current, young and modern visual identity, in order to fade a militarized image that has always been promoted.
For the conception of the proposal two strong colors were considered: one younger and irreverent and the other more robust and binding. Thus, it was also developed a symbol that clearly identifies the entity and promotes a younger, more dynamic and social image to this police force.
This proposal represents, essentially, what would be a more current, young and modern visual identity, in order to fade a militarized image that has always been promoted.
For the conception of the proposal two strong colors were considered: one younger and irreverent and the other more robust and binding. Thus, it was also developed a symbol that clearly identifies the entity and promotes a younger, more dynamic and social image to this police force.
